Visibility is Power
Women in Sport Campaign
Making Women Visible in Sport
Commissioned by Women in Sport to document female coaches working in a broad range of sports and across all levels from grassroots to elite. Raising the profile of Women in Coaching - changing the narrative about who belongs in sport
#ChangingtheNarrative
CLIENT: Women in Sport
PROJECT: Women in Sport Coaching Library
PHOTOGRAPHY: To create a new Women in Sport image library with high quality, dynamic and diverse photographs of female coaches in different settings, demonstrating a variety of moods and vibes
The impact: Changing the Narrative
The photographs form part of the Women in Sport Coaching Library, a visual resource designed to help improve the visibility and representation of women in coaching. The images we see in sport help shape our understanding of who belongs, who leads and who can aspire to take on certain roles.
REPRESENTATION MATTERS
By documenting women coaching across all sports, ages and levels, the project challenges the traditional picture of what a sports coach looks like. It also provides a valuable resource for organisations, publications and those working to promote greater gender diversity in sport.
A three month long campaign working with coaches across the country, capturing authentic coaching moments “you do your thing”, which brought a new way of looking at the sporting environment. Wonderful to meet all the women involved in the campaign, who are inspiring the next generation of women and girls to see themselves in sport.
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